Marketing Hottest Digital Marketing Trends in 2021
1๏ธโฃ ๐ฅ๐ฒ๐น๐ฎ๐๐ถ๐ผ๐ป๐๐ต๐ถ๐ฝ๐
You should create a relationship with your audience. The best way to do that is by forming a closed community and regular one-to-one interaction. Be sure to be authentic.
Take the time you need and speak to your community members in a way that doesn’t make them feel like just one of the people you sent your email template. It’s hard, it’s time-consuming, but it’s worth it. A large following doesn’t mean more conversions. Small, but close communities where relationships thrive bring those high sales numbers.
2๏ธโฃ ๐๐ป๐ณ๐น๐๐ฒ๐ป๐ฐ๐ฒ๐ฟ๐
Influencers are back in the game. Most of the marketing, for any business, is moving online, thanks to COVID. And that means fierce competition between brands. Word of mouth marketing has always been the best form of marketing.
That’s exactly why influencers are surfacing again as game-changers for a lot of businesses. They are the digital bridge between the brand and the consumer. They are the new friend whom you’ve never met in person but inspires you so much and you secretly want to be just like him or her.
3๏ธโฃ ๐ฃ๐ฎ๐ฟ๐๐ป๐ฒ๐ฟ๐๐ต๐ถ๐ฝ๐
Few businesses realize that there’s power in partnerships and they are not taking advantage of it. During the pandemic and afterlife started to look a little bit more like normal, a lot of businesses were badly hurt. Some were simply destroyed. But it’s partnerships with other brands and companies that helped some stay afloat.
Partnerships are an amazing tool for growth. They help you reach a new audience, form new relationships and of course, increase your sales.
You can partner with businesses that share your brand values or target people similar to your ideal client. Not your direct competitors, of course, but if you can pull that one off, a lot of publicity and attention is to follow!
4๏ธโฃ ๐๐ถ๐ด๐ถ๐๐ฎ๐น ๐ ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด – ๐ฃ๐ฟ๐ฒ๐๐๐ ๐ ๐๐ฐ๐ต ๐๐ต๐ฒ ๐ข๐ป๐น๐ ๐ ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด
Even though we won’t live in lockdown forever, and COVID will not stay with us till the rest of our lives, it’s already impacted the way we live and will continue to live.
Having fewer people going out and doing things outside of their homes has killed the effectiveness of almost any marketing channel or technique other than digital marketing.
If you need to remember 3 main points to work on for your digital marketing campaigns in 2021 these are:
- ๐๐ฐ๐ฏ๐ต๐ฆ๐ฏ๐ต (Content Marketing + Content Sales)
- ๐๐ฆ๐ณ๐ด๐ฐ๐ฏ๐ข๐ญ๐ช๐ด๐ข๐ต๐ช๐ฐ๐ฏ (Smarter AI + Ultra analyzed user behavior)
- ๐๐ฆ๐ด๐ช๐จ๐ฏ ๐ข๐ฏ๐ฅ ๐๐ค๐ค๐ฆ๐ด๐ด๐ช๐ฃ๐ช๐ญ๐ช๐ต๐บ (Mobile and Apps continue to be peaking in importance for almost any business).
