Marketing Top 3 Strategies to Follow in Order To Find Clients
Social media user numbers have jumped by more than 13% since this time last year, with the latest data showing an increase of more than half a billion users in just 12 months. There are now 4.48 billion social media users around the world, which is equal to almost 57% of the world’s total population.
Customer acquisition and retention are big topics on social media. Most businesses, on the other hand, cannot determine what will and will not work for them on their chosen social platform.
Starting a social media marketing agency, like any other business, takes careful planning and targeting. When starting an agency or a company, you should pick a niche that you are passionate about.
Using my 7+ years of sales experience in the European and U.S. market, and my 7+ years of Marketing & Social Media experience to help companies from a variety of industries to go to market and expand in their existing and new niches, I use the 3 main social media platforms to grow not just their exposure but actual customers.
Below, you will find three tried and tested ways that will help you find potential social media marketing clients for your agency. This can also be applied to other types of clients and industries.
When you start your own business, you know you need to use social media to grow online but where do you start? Facebook, Twitter, Instagram, Linked In, YouTube, Pinterest, or TikTok?
I knew straight away that I wanted to utilize LinkedIn as my first choice. My Target Audience is there, and I can find them easily by filtering them by title, company, location, and more.
Unfortunately, the other social media platforms do not make it easy in finding the right target audience by filtering and niching down.
With over 350+ million members, LinkedIn is a social media platform that allows users to build a powerful and professional network. Similar to a business-networking event, it allows its users to connect and build relationships in a professional setting.
LinkedIn instantly became a potential source of clientele for my agency and I received my first two clients through there.
With an optimized professional-looking profile and a daily lead generation plan in hand, you need to spend as little as 15 minutes a day (depending on your industry and goals) to fill your sales funnel with your ideal clients.
Lead generation on LinkedIn requires
Lead generation on LinkedIn requires you to have a clear grasp of your target market, so begin by thinking of common titles your market would use to describe themselves. For example, Real Estate Agent, Engineer, Founder, etc. Then, send relationship-building messages that are personalized. The sole purpose of this message is to provide something of value to that person.
My messages look like something like this:
“Hi, Name,
Love connecting with local entrepreneurs and learn from one another. I love supporting them in any way, even if it is a FREE Sales or Digital Marketing Consultation or share your content with my network.
What made you start your own company?”
When done right, it shows that you understand their struggles and can plant the seed for a future client.
- Facebook Groups
There is a group for everything on Facebook. Focus on joining groups that will have the MOST impact on your business. To search for relevant groups, use the “Search” field in the top left corner of Facebook. You can search by topic (ex: real estate agent), your location, or even type in something like “Groups joined by people who like (your target market).’’
Facebook groups are a great place to make connections, ask questions, give and receive advice, and offer your expertise. While you may join 10–20 (or more) Facebook groups, it would be unrealistic to be consistently active in so many. However, it is still beneficial for you to keep your eye on them if your ideal client hangs out there.
On the other hand, you can create your own Facebook group and community that you can nurture and have potential clients from. This allows you to establish yourself as an authority and build trust. You are creating an online community that knows you, appreciates you, and will spread the word about you. Be sure to share your group everywhere and invite the right audience to be a part of it.
If the audience is not relevant to the content you post, the engagement of the group will start declining and fewer and fewer members will see your content.
- Networking and Direct Messaging
Before the internet, there was only a handful of ways to pitch your services to potential customers. You could cross your fingers and you could hope that they would answer your call.
Despite social media has created new pathways to connect with people, you still need to do the “dirty work” and always network, schedule meetings/calls, and message your target audience to first build a relationship and then pitch your business or product.
The purpose of networking isn’t to make a sale. It’s getting a meeting. It’s unlikely that you will win enough trust to close a sale in a five-minute phone call. Your goal for the call/message should be to get them interested enough to agree to a meeting.
Your chances of success rise exponentially if you’re able to personalize the direct message. If the person you’re trying to reach is unavailable, ask for their voicemail.
Do some research into when you’re likely to get your prospect on the phone. For example, if you’re targeting entrepreneurs, the best time to message is first thing in the morning before their day has started to be filled with meetings and calls. Don’t forget to have a script that sounds natural and personal!
Ultimately, your success will depend on your dedication each day following the process laid out here. With the consistent addition of targeted connections to your network and building your reputation as an authority in your industry, you will begin attracting a steady stream of your ideal clients through your proactive efforts.
If you need help with any of the 3 categories above or how to improve your sales and marketing strategy, we offer a FREE 30min Consultation Strategy, so feel free to contact us at info@expand2market.com.
