Background
Polena Engineering was founded for the purpose of providing impeccable civil engineering and land surveying services to the building construction and development industry. It is located in the USA.
Polena Engineering assists their clients with their projects through concept stage, design, permit, and construction. They are a one-stop shop for all engineering and land surveying services and have the capacity to accommodate a large scope of projects.
Objectives
Polena Engineering was looking to grow its Instagram followers organically and to build social media brand awareness. They also wanted to create a friendly environment to teach others more on topics such as civil engineering and land surveying.
Some of their goals were to:- Increase Brand Awareness
- Encourage Customer Loyalty
- Increase Followers
- Increase Post engagement rate
- Increase Traffic to the Website
How were the objectives achieved with Expand2Market?
A Strategic Posting Schedule:This goes hand in hand with consistency. We started posting 3 times a week consistently on the same dates and times. Their ideal posting times depended on their target audience and their Instagram viewing habits.
A good first impression of their profile:The first thing visitors see on an Instagram page is the profile picture, username, bio, and story highlights and that’s why we optimized all of them. For the story highlights, we used short titles, customized the highlight covers, and highlighted relevant stories.
Created an aesthetic Instagram feed:We made sure that each of their posts follows their brand’s story and aesthetic. Since Instagram is a visual platform, you don’t want to show users a chaotic profile.
Utilized relevant Instagram #hashtags:We used hashtags that were relevant to each post and audience. Our hashtag strategy involves using a combo of low and high-traffic hashtags on each post and measuring the results.
We studied their target audience:We identified their target audience, so we had a clearer picture of what type of content Polena Engineering should post on their account to get more impressions and organic followers.
We engaged with their community:Made connections by going outside their own feed and browsing relevant hashtags or locations. Like and comment on other people’s posts by being authentic. We also added stories with polls and questions for them to answer, but also we were more likely to get direct messages from followers.
Encouraged followers:We promoted their page offline as well as online. We got organic followers by talking to our target audience not using automation or AI and encouraged them to visit their Instagram Page.
Key Results
- Polena Engineering got +495 organic followers from mid-June to the end of August using zero ads or promotions.
Polena Engineering Followers, Before (Jan 2021 - Mid June 2021 )
Polena Engineering Followers, After ( Mid June 2021 - August 2021 )
Polena Engineering Insights ( Mid June 2021 - August 2021 )
Polena Engineering Interactions ( Mid June 2021 - August 2021 )
Polena Engineering Accounts Reached ( Mid June 2021 - August 2021 )
Polena Engineering Audience ( Mid June 2021 - August 2021 )
